5 Quick Tips For Branding Yourself Online

Are you on the struggle bus of figuring out how to BRAND yourself?

Let me help 🙂

Branding is my favorite part of marketing. It creates a cohesiveness to your business and allows your follows/buyers/peeps to relate to you in a more intimate way. PLUS It will help set you apart from all the “other guys”.

Branding ROCKS and should definitely be a key part of your business or personal endeavors.

SO lets get into it.

Here are 5 quick tips to help you brand yourself:

1.Decide who you are.

This is THE most important step for virtually every part of promoting your business. You have to get really clear about who YOU are.

Here are some questions to help you get started:

  • Who are you?
  • What do you do?
  • What are you promoting?
  • What’s the big idea?
  • How do you compare to other businesses or influencers?

Answering these questions will help you get a clearer understanding of what you want to convey to your followers.

Feel like  you need more help standing out? Check out this fab article (LINK)

2. What’s the Mission?

Creating a mission statement or just an overall mission for your personal/business endeavor will help you keep your eye on the prize and really help you stream line and give your branding PURPOSE.

Here are some questions to help you get started:

  • What part of this endeavor excites you the most?
  • Why did you start all of this?
  • What are you hoping to accomplish?

People love to follow people who have goals and an ultimate reason for doing what they do.

Here’s a quick How To if you need help (LINK)

3.Define audience.

Who do you want to reach?

It’s okay to not be EVERYONE’S cup of tea. Actually, it’s better! The more specific your audience is, the more loyal your following can be and the easier it is to target when you start getting into advertising.

Sit yourself down and think about what you’re offering and who specifically you want to offer it to!

Here’s an awesome resource if you need more help! (LINK)

4. Establish a color scheme

What’s your aesthetic?

Picking a color scheme will help your audience to identify you in the ocean of social media posts or advertisements.

Our brains are like 70% more likely to remember something we SAW. So help your followers to associate you with some gorgeous color schemes.

If you need some inspiration, this color scheme branding board is a MUST SEE.

The rose gold makes me SWOON.

5.Create a Logo

What do you want people to identify you with?

Are you a photographer? Maybe include a classy camera. Are you a writer? Maybe a pen or pencil or something that alludes to what you do!

If YOU are your brand, you can just use your name and create something gorgeous and classy.

THIS is my logo:

the-blonde.png

Something with a little bit of wild in it is what I wanted people to see!

Do you think this works for my brand? Why or why not?


I hope these quick tips help you out in whatever you are trying to accomplish online.

Let me know if you have any you think I should add in the comments below!

love,

-H

 

P.S. Here’s a bonus link to what NOT to do when branding: (LINK)

 

5 ways to actually ACHIEVE your goals in 2018

As 2018 kicks into full gear, I’ve been thinking a lot about what I want to accomplish this year and how I’m going to really achieve my goals!

But, here’s the deal.. I want to help YOU too! Let’s be accountable together 🙂 SO lets talk about all the awesome ways you’re gonna kick 2018’s bootayy!

Here are FIVE things I’m implementing to kick my goals in the butt in 2018:

Learn from 2017

Spend a moment to just think about the Good, Bad and The Ugly from the past year.

I’ve spent like 6 weeks just reminiscing about 2017. Thinking about all the amazing blessings that I was a part of and trying to figure out what went wrong with some of the goals I set for myself.

I’m a huge believer in evaluation and not self sabotage. It’s okay to look back at things in your life and evaluate what could be better. However, it is NOT okay to think you’re a terrible person because things didn’t work out

Experience makes for a good road map.

The biggest thing for me last year was, my work ethic. I would set huge goals and just wait for them to happen. That’s no way to accomplish anything is it?

Use your past experiences to help you get realistic and clear on the things you’re working towards. You really CAN accomplish anything you set your mind to but, are you willing to put in the time and effort?

Set Solid Goals

Put things into sections

After you’ve done some self evaluation, you may realize that you have TONS of goals you want to make for 2018. ME TOO! My favorite way to keep them all organized is by putting them into sections and only making two BIG goals for each section. The sections I use are: Mind, Body, Family, Society, Finances, Spirit.

It looks a little something like this:

I also LOVE this goal map:

https://goalmapping.com/get-goal-mapping/templates/

Get S.M.A.R.T.

Once you’ve decided on the basics of your goals, it’s time to get S.M.A.R.T. If you haven’t heard of this method of goal setting, it rocks!

It stands for Specific, Measurable, Attainable, Relevant & Timely.

If you can’t break a goal down into these categories, it’s not a very attainable goal.

Here’s an awesome article that goes into it a little more:

http://www.yourcoach.be/en/coaching-tools/smart-goal-setting.php

Maintain progress

Set small ‘progress’ goals

You gotta keep yourself motivated. It is SO important to keep yourself on target if you really want to achieve your goals.

A good way to help you do this is by setting small goals. Quarterly, Monthly, weekly or even daily!

I love LOVE love checklists. Also making some type of progress visual will TOTALLY help you stay motivated.

Setting bite-sized goals & ways to progress will make your goals seem more attainable.

Check put this article on the brain science behind it:

https://blog.trello.com/the-psychology-of-checklists-why-setting-small-goals-motivates-us-to-accomplish-bigger-things

Stay Optimistic

Crap is going to hit the fan. It’s part of living in this world. Although, when it does happen, it is so important for your optimism shine through.

These goals you’ve made are just waiting for you on the other side of the hurdles that life has put in your path! Seriously, Heavenly Father or the Universe or whatever you want to call it.. wants you to succeed!

Remember that.

This article inspired me to move mountains:

https://www.fastcompany.com/3055515/6-ways-highly-successful-people-stay-positive

ichabod-the-optimistic-canine-comic

(Save this corgi for the ruff days 😉

Become Obsessed

Write them down daily

You should be really clear on your goals at this point, right? Well now it’s time to put it to the test.

Are you obsessed with them? I’m not talking about jut wanting them… Or wishing really hard… Are you OBSESSED?

  • Is everything you’re doing helping your work towards your goals?
  • Are your thoughts consumed with the thought of achieving it?
  • Have you cut out all the unnecessary stuff?
  • Have you posted reminders all around your house?
  • Are you writing them down EVERY day?

Writing all of your goals down every day may seem a little insane but… I KNOW that it will help you get SO much closer to your goals!

It keeps them present and weighing on your brain.. Your brain will do anything to help you get there!

So get yourself a notebook or journal and write down 15-20 of your goals EVERY day.

Watch the magic happen.

If you really want to know why, check this out:

https://www.entrepreneur.com/article/286083

Don’t Forget to Celebrate

A KEY part to setting goals is the “after party”. How are you going to celebrate when you’ve reached your goals?

You’d think just achieving the goal would be enough, right? Wrong. Depending on the goal, having some reward AFTER achievement will help you look forward to it and work even harder!

Believe in yourself

The biggest thing I learned from 2017 is that I need to have more belief in myself. If I want to achieve anything, I need to believe in myself.

I can’t let past mistakes define me & I need to have faith that I can do hard things!

If you feel like you’re not quite there yet, get yourself an ‘accountability’ partner who believes you are! It always helps to have an incredible tribe along the way.

weareinfinitelymore

You’re going to rock 2018! I just know it.

Hustle Hard, Love Harder.

—-

Did this post help you get more clear on you goals for 2018?

Do you feel ready to take on the world?!

Tell me your 2018 goals in the comments!

I can’t wait to hear them ❤

-Hailee