How to: Make Your Brand Stand Out

I LOVE talking about branding. So this week we’re going to give some helpful tips about making your Brand STAND OUT.

Are you a Brand or a Business?

You answered “both”, right? Hopefully you did… but I’m going to let you in on a little secret. Building your Brand is more important than building your business. WHATTT

More on that (here) (Plus a blog post coming soon!)

That’s why I’m here to help you figure out how to make YOUR BRAND stand out. So lets get started:

WHO ARE YOU?

First things first, you should probably know who you are. Do you sell ice cream OR do you sell handmade ice cream that comes in unique, bold and delicious flavors.

GET SPECIFIC.

What do you do? How do you do it? WHY do you do it?

For Example:

Let’s say you’re a coach.

  • What kind of coach?
  • Why are you a coach?
  • What do you love about being a coach?
  • How can you help your clients?

These are all things that help you define who you are as a brand.

Make sure YOU are clear in every aspect of this. When you get clear, your audience will be able to see that and it’ll do wonders for your trust relationship.

One of my favorite brands in the whole world is The Alison Show. She also happens to be AMAZING at helping others build brands.

Follow this amazing lady for all the tips and tricks.

What’s the BIG idea?

Why did you start your business/brand in the first place?

As a brand, it’s a good idea to have a “BIG IDEA”. Meaning you need to have something that your audience will always associate you with.

Let’s take The Bucket List Family as an example:

Anyone who has been following their brand KNOWS that they’re a family of travelers who give back everywhere they go & whatever they promote centers around those key concepts: Family, Travel and Service.

Their audience KNOWS what they’re all about, which makes it easier for them to make the decision to follow their brand.

So what are the key concepts to your brand? Do you sell clothes that promote self love? Are you a coach that wants to change the world and you’re going to take your audience with you?

WHY SHOULD PEOPLE FOLLOW YOU?

INSPIRE YOUR AUDIENCE and be SO clear on what the keys to your brand are. You will be surprised at the tribe you start to build.

How do you compare to other Brands?

What sets you apart from the rest of the businesses?

IT’S YOU.

Sure you might have an amazing product, or service or you might be offering something that really hasn’t been offered before… regardless of that, people are more likely to buy something if they LIKE the person promoting it!

In no way does that mean you shouldn’t highlight the obvious things that set you apart from competition. It just means you also need to give your brand some personality.

Take Miss Jordan for example:

View this post on Instagram

Hey hey HOLLA! We’ll answer your questions for a DOLLA! Just kidding, totally free for the taking. It’s #QandATuesday which means we are DYING to hear your most pressing questions! Today the theme is… … Drumroll please … Energy and motivation! Getting motivated? Staying motivated? Motivation to start a budget? Lose weight? Get organized? How to motivate a spouse or someone else? How to keep energy levels up with young kids around? Anything and everything even remotely having to do about the subject, whether it’s how WE do it, or whether it’s advice for a situation of yours, lay it on us! Then head back here at 9:00 MST and we will answer them all – LIVE. Missed the live? Watch it on YouTube! (Youtube.com/FunCheapOrFree). In the meantime, how about a double tap for dat booty right der? #BootyBooty #BubbaAndJordy #FCFliveQandA

A post shared by ❤️Jordan Page | Hey Freebs! (@funcheaporfree) on

I started following her for her content. I stayed because she is SO relate-able, her daily mom struggles, her love of Costco, her affinity for all the sparkly things, I feel like her and I would be BFF’s in real life.

SO create something or someone for your audience to relate to. Something for them to connect with and something they can associate you with. It’ll help you stick around in their brain for a much longer time.


If you feel like you need help with any of this, Contact me!

I love helping brands succeed and I’m a boss at marketing (especially on Social media platforms)

Just send me an email over at: Passeypromoting@gmail.com

Who is your favorite brand that you follow?

Feel free to share in the comments!

love,

H

5 Quick Tips For Branding Yourself Online

Are you on the struggle bus of figuring out how to BRAND yourself?

Let me help 🙂

Branding is my favorite part of marketing. It creates a cohesiveness to your business and allows your follows/buyers/peeps to relate to you in a more intimate way. PLUS It will help set you apart from all the “other guys”.

Branding ROCKS and should definitely be a key part of your business or personal endeavors.

SO lets get into it.

Here are 5 quick tips to help you brand yourself:

1.Decide who you are.

This is THE most important step for virtually every part of promoting your business. You have to get really clear about who YOU are.

Here are some questions to help you get started:

  • Who are you?
  • What do you do?
  • What are you promoting?
  • What’s the big idea?
  • How do you compare to other businesses or influencers?

Answering these questions will help you get a clearer understanding of what you want to convey to your followers.

Feel like  you need more help standing out? Check out this fab article (LINK)

2. What’s the Mission?

Creating a mission statement or just an overall mission for your personal/business endeavor will help you keep your eye on the prize and really help you stream line and give your branding PURPOSE.

Here are some questions to help you get started:

  • What part of this endeavor excites you the most?
  • Why did you start all of this?
  • What are you hoping to accomplish?

People love to follow people who have goals and an ultimate reason for doing what they do.

Here’s a quick How To if you need help (LINK)

3.Define audience.

Who do you want to reach?

It’s okay to not be EVERYONE’S cup of tea. Actually, it’s better! The more specific your audience is, the more loyal your following can be and the easier it is to target when you start getting into advertising.

Sit yourself down and think about what you’re offering and who specifically you want to offer it to!

Here’s an awesome resource if you need more help! (LINK)

4. Establish a color scheme

What’s your aesthetic?

Picking a color scheme will help your audience to identify you in the ocean of social media posts or advertisements.

Our brains are like 70% more likely to remember something we SAW. So help your followers to associate you with some gorgeous color schemes.

If you need some inspiration, this color scheme branding board is a MUST SEE.

The rose gold makes me SWOON.

5.Create a Logo

What do you want people to identify you with?

Are you a photographer? Maybe include a classy camera. Are you a writer? Maybe a pen or pencil or something that alludes to what you do!

If YOU are your brand, you can just use your name and create something gorgeous and classy.

THIS is my logo:

the-blonde.png

Something with a little bit of wild in it is what I wanted people to see!

Do you think this works for my brand? Why or why not?


I hope these quick tips help you out in whatever you are trying to accomplish online.

Let me know if you have any you think I should add in the comments below!

love,

-H

 

P.S. Here’s a bonus link to what NOT to do when branding: (LINK)