I LOVE talking about branding. So this week we’re going to give some helpful tips about making your Brand STAND OUT.
Are you a Brand or a Business?
You answered “both”, right? Hopefully you did… but I’m going to let you in on a little secret. Building your Brand is more important than building your business. WHATTT
More on that (here) (Plus a blog post coming soon!)
That’s why I’m here to help you figure out how to make YOUR BRAND stand out. So lets get started:
WHO ARE YOU?
First things first, you should probably know who you are. Do you sell ice cream OR do you sell handmade ice cream that comes in unique, bold and delicious flavors.
What do you do? How do you do it? WHY do you do it?
Let’s say you’re a coach.
- What kind of coach?
- Why are you a coach?
- What do you love about being a coach?
- How can you help your clients?
These are all things that help you define who you are as a brand.
Make sure YOU are clear in every aspect of this. When you get clear, your audience will be able to see that and it’ll do wonders for your trust relationship.
One of my favorite brands in the whole world is The Alison Show. She also happens to be AMAZING at helping others build brands.
Follow this amazing lady for all the tips and tricks.
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WHO’S IN CHARGE OF YOUR BIZZNAZZ: you or your inbox??? 👋🎤 I shouted this (with enthusiasm to Makena yesterday 😂😂) “WE’RE IN CHARGE! Not the inbox!” Your inbox is full of OTHER PEOPLE’S AGENDAS. The same is true of social media, the news, you reading this is MY AGENDA. 😬😬 “If you don’t prioritize your life someone else will do it for you.” – Greg Mckeown ⭐️⭐️ If you struggle with this I highly recommend his book Essentialism! 👯♀️ If you’re struggling with the smudges on my laptop—lay off me I’m building an empire! 😂❤️ Now let’s all get back to it! 🙌🌟🙌
What’s the BIG idea?
Why did you start your business/brand in the first place?
As a brand, it’s a good idea to have a “BIG IDEA”. Meaning you need to have something that your audience will always associate you with.
Let’s take The Bucket List Family as an example:
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We made a intro for our channel!! What do you think? ❤️💙💚 ..a VERY special thanks to @lorenbrinton86 and @lexbrinton for helping us film and edit this together last minute. The stars had to align because we only had a couple hours to film on our way through Southern California last weekend, record the audio, and edit it together before our Sunday video!! We got so lucky with great weather, an empty beach all to ourselves, and most lucky that @caligee happened to be awake lol..❤️💙💚 Thanks everyone for watching!! /// #family #bucketlist #adventure #culture #service #travel #vlog /// @garrettgee @settie4444 @dorothyseven @manillagee @caligee
Anyone who has been following their brand KNOWS that they’re a family of travelers who give back everywhere they go & whatever they promote centers around those key concepts: Family, Travel and Service.
Their audience KNOWS what they’re all about, which makes it easier for them to make the decision to follow their brand.
So what are the key concepts to your brand? Do you sell clothes that promote self love? Are you a coach that wants to change the world and you’re going to take your audience with you?
WHY SHOULD PEOPLE FOLLOW YOU?
INSPIRE YOUR AUDIENCE and be SO clear on what the keys to your brand are. You will be surprised at the tribe you start to build.
How do you compare to other Brands?
What sets you apart from the rest of the businesses?
Sure you might have an amazing product, or service or you might be offering something that really hasn’t been offered before… regardless of that, people are more likely to buy something if they LIKE the person promoting it!
In no way does that mean you shouldn’t highlight the obvious things that set you apart from competition. It just means you also need to give your brand some personality.
Take Miss Jordan for example:
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Hey hey HOLLA! We’ll answer your questions for a DOLLA! Just kidding, totally free for the taking. It’s #QandATuesday which means we are DYING to hear your most pressing questions! Today the theme is… … Drumroll please … Energy and motivation! Getting motivated? Staying motivated? Motivation to start a budget? Lose weight? Get organized? How to motivate a spouse or someone else? How to keep energy levels up with young kids around? Anything and everything even remotely having to do about the subject, whether it’s how WE do it, or whether it’s advice for a situation of yours, lay it on us! Then head back here at 9:00 MST and we will answer them all – LIVE. Missed the live? Watch it on YouTube! (Youtube.com/FunCheapOrFree). In the meantime, how about a double tap for dat booty right der? #BootyBooty #BubbaAndJordy #FCFliveQandA
I started following her for her content. I stayed because she is SO relate-able, her daily mom struggles, her love of Costco, her affinity for all the sparkly things, I feel like her and I would be BFF’s in real life.
SO create something or someone for your audience to relate to. Something for them to connect with and something they can associate you with. It’ll help you stick around in their brain for a much longer time.
If you feel like you need help with any of this, Contact me!
I love helping brands succeed and I’m a boss at marketing (especially on Social media platforms)
Just send me an email over at: Passeypromoting@gmail.com
Who is your favorite brand that you follow?
Feel free to share in the comments!