5 Quick Tips For Branding Yourself Online

Are you on the struggle bus of figuring out how to BRAND yourself?

Let me help 🙂

Branding is my favorite part of marketing. It creates a cohesiveness to your business and allows your follows/buyers/peeps to relate to you in a more intimate way. PLUS It will help set you apart from all the “other guys”.

Branding ROCKS and should definitely be a key part of your business or personal endeavors.

SO lets get into it.

Here are 5 quick tips to help you brand yourself:

1.Decide who you are.

This is THE most important step for virtually every part of promoting your business. You have to get really clear about who YOU are.

Here are some questions to help you get started:

  • Who are you?
  • What do you do?
  • What are you promoting?
  • What’s the big idea?
  • How do you compare to other businesses or influencers?

Answering these questions will help you get a clearer understanding of what you want to convey to your followers.

Feel like  you need more help standing out? Check out this fab article (LINK)

2. What’s the Mission?

Creating a mission statement or just an overall mission for your personal/business endeavor will help you keep your eye on the prize and really help you stream line and give your branding PURPOSE.

Here are some questions to help you get started:

  • What part of this endeavor excites you the most?
  • Why did you start all of this?
  • What are you hoping to accomplish?

People love to follow people who have goals and an ultimate reason for doing what they do.

Here’s a quick How To if you need help (LINK)

3.Define audience.

Who do you want to reach?

It’s okay to not be EVERYONE’S cup of tea. Actually, it’s better! The more specific your audience is, the more loyal your following can be and the easier it is to target when you start getting into advertising.

Sit yourself down and think about what you’re offering and who specifically you want to offer it to!

Here’s an awesome resource if you need more help! (LINK)

4. Establish a color scheme

What’s your aesthetic?

Picking a color scheme will help your audience to identify you in the ocean of social media posts or advertisements.

Our brains are like 70% more likely to remember something we SAW. So help your followers to associate you with some gorgeous color schemes.

If you need some inspiration, this color scheme branding board is a MUST SEE.

The rose gold makes me SWOON.

5.Create a Logo

What do you want people to identify you with?

Are you a photographer? Maybe include a classy camera. Are you a writer? Maybe a pen or pencil or something that alludes to what you do!

If YOU are your brand, you can just use your name and create something gorgeous and classy.

THIS is my logo:

the-blonde.png

Something with a little bit of wild in it is what I wanted people to see!

Do you think this works for my brand? Why or why not?


I hope these quick tips help you out in whatever you are trying to accomplish online.

Let me know if you have any you think I should add in the comments below!

love,

-H

 

P.S. Here’s a bonus link to what NOT to do when branding: (LINK)

 

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